Avery Dennison NRF



Avery Dennison worked with ASTOUND at NRF, the world's largest retail association to make a statement about Avery's innovative radio-frequency identification (RFID) solutions that can be utilized across the entire retail supply chain.

ASTOUND handled the design, build, install and dismantle while using a combination of newly purchased items, rentals, and existing assets.


The lightbox display illuminated their logo on the main tower making it simple for attendees to find their booth. Avery's booth took visitors through an interactive journey where attendees could explore cross-vertical solutions across the supply chain from source to home, across apparel, beauty, and food. Guests were able to delve into the supply chain digital experience.

An open concept and non-cluttered environment played a key role, Avery's team was able to act as consultants and give more context on their products and demos.