Hanwha Q CELLS worked directly with ASTOUND, from concept to construction, to produce a custom trade show space that leveraged light and motion as a focal point of the display to attract and engage attendees. This booth was viewed as an opportunity to showcase the superiority of this global solar leader.
Light and motion was incorporated throughout the space to attract and engage attendees from afar as their first touchpoint with Q CELLS. Once inside the booth, attendees could examine physical displays of Q CELLS solar panels mounted vertically on custom display units around LED pillars to create a cohesive, product-centric experience. Beyond product displays and flashy LED features, the booth contained a full hospitality area with coffee service and lounges where attendees could sit amongst the LED forest. For business and buyer attendees, private meeting spaces lined the back of the booth with additional lounge space for before or after meetings.