Holt Renfrew selected ASTOUND to be their partner in launching their in-store 2019 Holiday Campaign. Our client wanted to produce an immersive space in each of their stores for the Holiday season-- to portray the unique qualities of the Holt Renfrew brand. ASTOUND partnered with Holt’s team to manage graphics, fabricate new window panels, create 3D animal statues for their window vignettes & in-store displays, detailed out the Atrium set-up of hanging full-size Christmas trees and more!
For the Bloor location specifically, guests were immediately captivated as their eyes followed Holt Renfrew’s windows. As they entered the store, the whimsical toile pattern continued throughout the flooring, displays, and walls. The center of the store contained a large display of lit, hanging Christmas trees. The trees cascaded from the ceiling grid-down two floors to the lower level. Photo opps could be found throughout the store in the form of “Big Book” and “Arches", which were wrapped in the toile vinyl pattern.