JORDAN BRAND CLASSIC

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OVERVIEW

Jordan Brand Classic is a high school all-star basketball game hosted annually in April by Jordan brand. The game's rosters feature the best and most highly recruited high school boys and girls in the senior class from across the US. In 2019, Jordan brand held the event in Las Vegas at the T-Mobile Arena.

 

EXPERIENCE

The Players’ Lounge was closed to general public and only open to the Players. Upon entry, the players saw a large graphic wall with neon-style accents encompassing the local, Las Vegas aesthetic. The room then opened to a variety of interactive features including a Jordan apparel display wall, animated GIF photo booth, recovery equipment such as compression boots, casual seating space for the players to relax or play X-Box and pinball machines, and amphitheatre style seating for them to view talks and take part in programming. At the T-Mobile Arena, the court was used for the two games played by male and female students.