ASTOUND Insider.

The Marriage of Logic & Creativity

  • John Griffith
  • 03.09.2019
One of the most important things I’ve ever learned was an elementary understanding of computer programming. It’s fascinating really, but amazingly simple when broken ...
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7 Tips for Making the Most of Trade Shows

  • ASTOUND Insider team
  • 20.11.2018
Trade shows—they’re your time to shine. It’s not every day that you get an opportunity to so readily showcase your services or products to hundreds or even thousands of ...
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How to get the best press coverage of your event

  • ASTOUND Insider team
  • 12.09.2018
Do you have a stellar event planned and want all the media coverage possible? Of course, you do… so read on! Whether it's on TV or in print, positive news about your ...
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11 Strategies to Improve Your Retail Customer Experience

  • Marjorie Mackenzie
  • 06.03.2018
  • Sales
The retail industry isn’t where it was before the internet. The ability to buy things online and not take a step out of your home is appealing to more than a few, but as ...
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Building Meaningful Connections Through Design

  • Marjorie Mackenzie
  • 27.02.2018
Human beings are complex creatures. So much of our understanding is done under the surface of our subconscious minds without us really knowing it. Designed environments, ...
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5 Ways to Save Money on your Next Custom Build

  • Joe Kondrat
  • 13.02.2018
In today’s competitive marketplace, firms are always looking for ways to stretch their budget dollars. Here are five ways to save money on your next custom fabrication ...
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Creativity and Its Role in Problem Solving

  • John Griffith
  • 13.02.2018
Looking at portfolios of experiential marketers can sometimes feel like scrolling through an Instagram feed – flicking through and admiring, but seldom spending the time ...
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15 Tips to Success on Event Day

  • ASTOUND Insider team
  • 09.02.2018
When you’re executing a design or build, the objective is to physically deliver the brand’s vision. You’re working to turn mere ideas into a reality. Yet, as an account ...
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Phygital Marketing & Customer Experience

  • ASTOUND Insider team
  • 31.01.2018
Phygital = Physical + Digital If you haven’t heard these terms it may be because you are used to the term immersion marketing. The problem with the term “immersive or ...
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3 Tech Design Trends You Must Incorporate in Trade Shows

  • ASTOUND Insider team
  • 31.01.2018
Keeping up with Tech trends to make sure you stand out is not only important but also vital to stay relevant.
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Top 5: Tips for Designing and Planning Your Next Mobile Tour

  • ASTOUND Insider team
  • 23.01.2018
Circulating a brand experience around the world, or even across a country, can drastically increase your audience and brand recognition when compared to a local, ...
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Five Considerations When Choosing Your Next Build Partner

  • ASTOUND Insider team
  • 22.01.2018
Given the scope and scale of custom design and build projects, selecting the right fabrication partner takes careful assessment and is worth the investment of time and ...
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3 Benefits of Using VR for Your Next Event

  • ASTOUND Insider team
  • 16.01.2018
Did you know Virtual Reality (VR) has been around for more than 50 years, originally developed for army training? Today, it’s everywhere and becoming mainstream. In 2014 ...
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Sculptural Features: Things to Consider

  • Caelin Williams
  • 15.11.2017
Something to consider when preparing for your next gaming trade show is including a sculptural feature within your booth space. Set aside space, budget and time to plan ...
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Your Guide to Creating Unforgettable Events

  • Caelin Williams
  • 15.11.2017
If you think running an event starts and ends the day of the event, you’re doing it wrong. Here are our top 5 tips for making a lasting impression:
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Don’t Let These Things Scare You at Your Next Show or Event

  • ASTOUND Insider team
  • 15.11.2017
When your company’s money, time and effort are at stake, pulling off a successful show or event can seem frightening.
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Achieving a Certified Trade Show Marketer (CTSM) Designation

Just like a unique design helps you stand out on a crowded trade show floor, something that sets you apart in crowded job market is a valued asset to have.
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ASTOUND Ranked as Canada's Fastest Growing Companies 5th Year in a Row

Hi team, It is with extreme pride that I would like to share with you that ASTOUND has made the Profit 500 list again this year, ranked 126. This is the 5th year that we ...
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The Power of Imagination

  • Dale Morgan
  • 15.11.2017
To be able to create something in reality, we first have to create it in our minds. Everyone possesses a certain degree of imagination ability. Sometimes our ...
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Our key takeaways from EDIT – the expo for Design, Innovation and ...

The EDIT festival kicked off this past week at the Unilever factory in Toronto’s East end.  ASTOUND is extremely proud to have partnered with EDIT to bring this vision ...
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Things That Should Scare You at Your Next Show or Event

  • Bobbi Jo Panetta
  • 19.10.2017
After touching on a few seemingly scary, but easily manageable, event logistics in our previous article we would like to review a few logistics that should scare you if ...
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ASTOUND…BUILDING THE FUTURE WITH EDIT: THE EXPO FOR DESIGN AND ...

  • ASTOUND Insider team
  • 12.10.2017
TORONTO, Sept. 12, 2017 /CNW/ - ASTOUND is extremely proud to partner with EDIT: The Expo for Design, Innovation & Technology. The Festival of the future is taking place ...
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HUMANIZING BRANDS

  • ASTOUND Insider team
  • 08.09.2017
We are in a time of a revolution… the technology revolution which has fundamentally changed the face of how we live, eat, transact. It is remarkable to witness how ...
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Brand Experience: Things to consider

  • ASTOUND Insider team
  • 12.07.2017
Whether you’re creating an outdoor pavilion to promote a brand or looking to engage guests through demonstrating a new product launch, the experience is key. Creating an ...
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Designing Product Displays to Meet Your Goals

  • Caelin Williams
  • 25.05.2017
Before anything else, it’s critical to identify the goal of your product display. Is it to get customers interacting with the product? Or, do you wish to educate ...
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15 Tips to Success on Show/Event Day

When you’re executing a design or build, the objective is to physically deliver the brand’s vision. You’re working to turn mere ideas into a reality. Yet, as an account ...
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Behind the Scenes at NAB - an Industry Expert Perspective

  • Bobbi Jo Panetta
  • 08.03.2017
When executing a trade show booth for a client at the annual National Association of Broadcasters (NAB) Show, layers upon layers of essential experts and processes ...
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Five Ways to Grab Attention During CES

  • Caelin Williams
  • 30.11.2016
We are only a few weeks away from the world’s most celebrated trade show, the International Consumer Electronics Show (CES). This show provides more than 150,000 ...
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DALE MORGAN, CEO OF ASTOUND GROUP, NAMED EY ENTREPRENEUR OF THE YEAR™ ...

  • ASTOUND Insider team
  • 14.07.2016
(Oakville, ON) July 14, 2016 – Fifteen years ago, ASTOUND Group was founded by Dale Morgan inside his home office in Burlington, ON. Armed with a vision of becoming a ...
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5 Considerations Before Building a Pop-up Store

  • ASTOUND Insider team
  • 04.04.2016
From the “Beliebers” out there to the brands that are world renown as well as up-and-coming, the pop-up store has played a pivotal role in raising awareness for ...
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Top 5 Spatial and Experiential Design Trends

  • ASTOUND Insider team
  • 27.02.2015
What sets a particular physical space apart from the rest? Effective spatial design considers the relationship between people and their environments and improves these ...
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