EMS 2023
- ASTOUND Insider team
- 05.31.2023
- Artificial Intelligence
Experiential Marketing Summit 2023 The Experiential Marketing Summit (EMS) brought together industry professionals, thought leaders, and experts to explore the latest ...
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Design a Trade Show Exhibit to Maximize Brand Exposure
- Katie Zanardi
- 05.18.2023
- Brand Experience
How to Maximize Brand Exposure With Your Trade Show Exhibit Design
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CES 2023: WHAT WE SAW
- ASTOUND.EDU
- 01.17.2023
- Culture
It is not what is here. But tomorrow and beyond.
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Five Digital, Live Event & Trade Show Predictions
- Charles Bern
- 09.29.2021
- Insider
Post pandemic, event participants require a worthwhile reason for attending in-person events. Attendees have accepted and adapted to the virtual event space. The ...
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WORKING PARENTS DAY
In honor of National Working Parents Day, we asked our ASTOUNDers how they juggle work-life balance and what advice they have for new parents.
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FINDING CREATIVE INSPIRATION
- ASTOUND Insider team
- 09.13.2021
- Insider
In honor of National Live Creative Day, we asked our of team of designers and creatives where does creativity begin? How do our experiences shape solutions? Learn how ...
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The Digital Frontier: Mapping a Digital Strategy
- Dale Morgan, Founder & CEO
- 06.30.2021
- Insider
Six Ways to Prepare a Successful Live Event During COVID
- Shana Carr, Western Division President
- 06.15.2021
- Insider
The light at the end of the tunnel is growing brighter day by day. The return of live events has already begun – are you ready?
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Former UFC Executive Tom Wright Joins ASTOUND Group
- ASTOUND Insider team
- 04.16.2021
- Insider
ASTOUND Group is pleased to announce the addition of Tom Wright as Executive Chairman & President. The former ASTOUND Board Chairman is an exceptionally skilled ...
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A Message From Our Founder
- Dale Morgan, Founder & CEO
- 12.30.2020
- Culture
August 1, 2020, marked ASTOUND’s 20th anniversary. When starting the company out of my second bedroom that day in 2000, I never could have dreamed of the heights we ...
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ASTOUND Upgrades Canadian Capabilities with Purchase of ...
- ASTOUND Insider team
- 11.23.2020
- Insider
The new Burlington facility offers all fabrication services under one roof and will be able to work efficiently with any material. In addition to streamlined ...
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ASTOUND Receives 6 Awards at the World Exhibition Stand Awards (WESA)
- ASTOUND Insider team
- 07.28.2020
- Insider
The World Exhibition Stand Awards celebrate the very best in exhibition stand design and experience whatever the show, wherever in the world, whoever the client. The ...
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The Future of Event Marketing: Four Considerations from our Digital ...
Discussions continue in the tradeshow and event industries on how to best adapt to the physical distancing challenges brought on by COVID-19. Many propose short-term ...
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The Marriage of Logic & Creativity
One of the most important things I’ve ever learned was an elementary understanding of computer programming. It’s fascinating really, but amazingly simple when broken ...
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7 Tips for Making the Most of Trade Shows
Trade shows—they’re your time to shine. It’s not every day that you get an opportunity to so readily showcase your services or products to hundreds or even thousands of ...
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How to get the best press coverage of your event
Do you have a stellar event planned and want all the media coverage possible? Of course, you do… so read on! Whether it's on TV or in print, positive news about your ...
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11 Strategies to Improve Your Retail Customer Experience
- Marjorie Mackenzie
- 03.06.2018
- Sales
The retail industry isn’t where it was before the internet. The ability to buy things online and not take a step out of your home is appealing to more than a few, but as ...
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Building Meaningful Connections Through Design
Human beings are complex creatures. So much of our understanding is done under the surface of our subconscious minds without us really knowing it. Designed environments, ...
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5 Ways to Save Money on your Next Custom Build
In today’s competitive marketplace, firms are always looking for ways to stretch their budget dollars. Here are five ways to save money on your next custom fabrication ...
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Creativity and Its Role in Problem Solving
Looking at portfolios of experiential marketers can sometimes feel like scrolling through an Instagram feed – flicking through and admiring, but seldom spending the time ...
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15 Tips to Success on Event Day
When you’re executing a design or build, the objective is to physically deliver the brand’s vision. You’re working to turn mere ideas into a reality. Yet, as an account ...
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Phygital Marketing & Customer Experience
Phygital = Physical + Digital If you haven’t heard these terms it may be because you are used to the term immersion marketing. The problem with the term “immersive or ...
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3 Tech Design Trends You Must Incorporate in Trade Shows
Keeping up with Tech trends to make sure you stand out is not only important but also vital to stay relevant.
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Top 5: Tips for Designing and Planning Your Next Mobile Tour
Circulating a brand experience around the world, or even across a country, can drastically increase your audience and brand recognition when compared to a local, ...
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Five Considerations When Choosing Your Next Build Partner
Given the scope and scale of custom design and build projects, selecting the right fabrication partner takes careful assessment and is worth the investment of time and ...
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3 Benefits of Using VR for Your Next Event
Did you know Virtual Reality (VR) has been around for more than 50 years, originally developed for army training? Today, it’s everywhere and becoming mainstream. In 2014 ...
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Sculptural Features: Things to Consider
Something to consider when preparing for your next gaming trade show is including a sculptural feature within your booth space. Set aside space, budget and time to plan ...
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Your Guide to Creating Unforgettable Events
If you think running an event starts and ends the day of the event, you’re doing it wrong. Here are our top 5 tips for making a lasting impression:
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Don’t Let These Things Scare You at Your Next Show or Event
When your company’s money, time and effort are at stake, pulling off a successful show or event can seem frightening.
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Achieving a Certified Trade Show Marketer (CTSM) Designation
- ASTOUND Insider team
- 11.15.2017
- marketing
Just like a unique design helps you stand out on a crowded trade show floor, something that sets you apart in crowded job market is a valued asset to have.
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ASTOUND Ranked as Canada's Fastest Growing Companies 5th Year in a Row
- Dale Morgan, Founder & CEO
- 11.15.2017
- Culture
Hi team, It is with extreme pride that I would like to share with you that ASTOUND has made the Profit 500 list again this year, ranked 126. This is the 5th year that we ...
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The Power of Imagination
To be able to create something in reality, we first have to create it in our minds. Everyone possesses a certain degree of imagination ability. Sometimes our ...
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Our key takeaways from EDIT – the expo for Design, Innovation and ...
- Dale Morgan, Founder & CEO
- 11.14.2017
- Culture
The EDIT festival kicked off this past week at the Unilever factory in Toronto’s East end. ASTOUND is extremely proud to have partnered with EDIT to bring this vision ...
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Things That Should Scare You at Your Next Show or Event
After touching on a few seemingly scary, but easily manageable, event logistics in our previous article we would like to review a few logistics that should scare you if ...
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ASTOUND BUILDING THE FUTURE WITH EDIT: THE EXPO FOR DESIGN & ...
TORONTO, Sept. 12, 2017 /CNW/ - ASTOUND is extremely proud to partner with EDIT: The Expo for Design, Innovation & Technology. The Festival of the future is taking ...
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HUMANIZING BRANDS
We are in a time of a revolution… the technology revolution which has fundamentally changed the face of how we live, eat, transact. It is remarkable to witness how ...
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Brand Experience: Things to consider
Whether you’re creating an outdoor pavilion to promote a brand or looking to engage guests through demonstrating a new product launch, the experience is key. Creating an ...
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Designing Product Displays to Meet Your Goals
Before anything else, it’s critical to identify the goal of your product display. Is it to get customers interacting with the product? Or, do you wish to educate ...
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15 Tips to Success on Show/Event Day
- ASTOUND Insider team
- 05.10.2017
- marketing
When you’re executing a design or build, the objective is to physically deliver the brand’s vision. You’re working to turn mere ideas into a reality. Yet, as an account ...
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Behind the Scenes at NAB - an Industry Expert Perspective
When executing a trade show booth for a client at the annual National Association of Broadcasters (NAB) Show, layers upon layers of essential experts and processes ...
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Five Ways to Grab Attention During CES
We are only a few weeks away from the world’s most celebrated trade show, the International Consumer Electronics Show (CES). This show provides more than 150,000 ...
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DALE MORGAN, CEO OF ASTOUND GROUP, NAMED EY ENTREPRENEUR OF THE YEAR™ ...
(Oakville, ON) July 14, 2016 – Fifteen years ago, ASTOUND Group was founded by Dale Morgan inside his home office in Burlington, ON. Armed with a vision of becoming a ...
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5 Considerations Before Building a Pop-up Store
From the “Beliebers” out there to the brands that are world renown as well as up-and-coming, the pop-up store has played a pivotal role in raising awareness for ...
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Top 5 Spatial and Experiential Design Trends
What sets a particular physical space apart from the rest? Effective spatial design considers the relationship between people and their environments and improves these ...
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