What does creativity mean to you? Creativity is about looking for unique opportunities to challenge yourself, challenge your team and challenge all the people around you to look for an opportunity to do things a little bit differently, to provide a unique approach to solving a customer, client, or other worldly problems.
Where do you find your creative inspiration? My creative inspiration typically comes from experiences. I truly believe that the more opportunities you have to do something different or look at things differently it gives you an empathetic approach to understanding other people’s walks of life. How do we reach them, how do we target people, how do we speak their language and how do we get them really involved?
What is your favorite application to create in? Pencil and paper. We live in this super digital world, where everything is online, everything is in front of computers, phones. For me, creative inspiration comes from pencil and paper. It’s a great opportunity to get things down, you can do it in a meeting, on calls. It’s a tool that’s always readily available. It’s the most powerful application that I use.
What passion project are you working on now? My passion project is always about finding opportunities to disconnecting from technology and being out in the wilderness, out in the mountains. For me, that is a huge piece.