Phygital Marketing & Customer Experience.

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Posted by ASTOUND Insider team - 31 January, 2018

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Phygital = Physical + Digital


If you haven’t heard these terms it may be because you are used to the term immersion marketing. The problem with the term “immersive or immersion marketing” is that it doesn’t specifically relate to the physical world which is why the term Phygital came to light, but only of late has it found its way to a new cycle of marketing buzzwords.

Phygital Marketing connects between the ever so large abyss that separates between your offline and online customers. Think about it.

How do you get a retail store customer to interact online with you if they refuse to give you their email address?

How do you get a customer engaged in your trade show booth when there are literally hundreds of other booths around?

What will make you stick out and differentiate you from the pack?

Phygital Marketing.

Phygital Marketing Ideas:

Ideas in this niche are literally never-ending. Especially with technology moving forward the possibilities are endless.  Here are 3 ways through which organizations can bring these ideas to life.

Integrating social media into your customers experience.

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One Brazilian retail store connected the offline and online customer experience.  When a customer visited their physical store, they were able to see digital images on how many people online “liked” that particular item. 

 

This connection of physicality empowers the consumer with more information as they make purchases. This level of engagement from social to physical enabled them to create more connections with their audiences and demonstrate how the physical and nonphysical world can interconnect.

Adding a Virtual or Augmented reality element to see things live that aren’t physically in the room.

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Imagine showing your client the possibilities of a product or a service without even having the product in front of them physically.

A real estate firm for example can easily team up and create an augmented reality within a home to show how a potential home can look with a client’s own furniture or new furniture.

A cosmetic company can similarly create augmented reality experiences that show how different products can best suit you.

Creating something physical out of digital “thin air”.

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Nike for example has created a Phygital experience with their Maker’s Experience. The Nike By You Studio gives you the option of creating a shoe out a shoe “shell”, a plain white Nike presto X or classic.

From start to finish it takes about 45-90 minutes but once you are done you are left with a completely one of a kind made-by-you sneaker.

Those are just a few examples where Phygital was used from marketing all the way down the sales funnel to the buying experience.

With today’s technology everything and anything is possible and bridging the gap between the online and offline world is something that you can do to catch and keep the attention of potential clients.

So how are you going to integrate Digital in your physical marketing experience. Talk to us, we create these immersive marketing experiences that will drive engagement with your audiences in meaningful ways.

Those are just a few examples where Phygital was used from marketing all the way down the sales funnel to the buying experience.

With today’s technology everything and anything is possible and bridging the gap between the online and offline world is something that you must do to catch and keep the attention of potential clients. People are more willing to give up their info the more they are amazed and believe they will get a worthy experience by giving up personal info.

How are you going to integrate Digital in your physical marketing experience? Talk to us we create amazing marketing experiences. It’s time to make more money. 


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