The Digital Frontier: Mapping a Digital Strategy

Posted by Dale Morgan, Founder & CEO - June 30, 2021

About Dale Morgan, Founder & CEO

Dale Morgan is the epitome of a self-starter who’s driven to succeed. At 24 years old with a passion for design, events and custom building, Morgan founded ASTOUND Group in 2001 with a handful of employees and a business plan. Fast forward to today, ASTOUND is recognized globally as a design and fabrication powerhouse having serviced some of the world’s biggest brands in nearly 30 countries. Under Morgan’s leadership, has been recognized repeatedly as one of Canada’s top employers, a top 50 company by Deloitte and is among the 200 fastest growing companies by Profit Magazine.

COVID-19 HAS CHANGED THE DIGITAL LANDSCAPE

Pre-pandemic, businesses focused on physical experiences, often leaving digital as an afterthought or ad hoc add-on. The pandemic forced companies to quickly pivot, creating virtual experiences to fill the void of in-person gatherings.

As North America reopens, don’t revert to old business strategies. Digital should be at the forefront of your strategy. Consumers expect more; they need a reason to show up. It’s not enough anymore to provide a trade show exhibit or pop-up event, attendees want to engage virtually, they want to share their experience socially - which ultimately expands your brand reach.

DIGITAL INTEGRATION FROM PRE-TO-POST EVENT NOT ONLY PROVIDES A “COOL” FACTOR BUT YIELDS VALUABLE DATA.

Precursory digital registration equips your sales team with essential participant information. Now your sales rep knows who is attending and their topics of interest. Pre-pandemic, sales and marketing were often segregated and disconnected. By incorporating and utilizing digital strategy prior to an event, everything becomes aligned: strategy, sales, exhibit/event space, etc. This provides a much more holistic experience to your consumer and amplifies your sales initiatives.

Post-event, your sales team will be able to see how often an attendee visits your digital space and proactively reach out with curated topics based on post-event, attendee engagement.

THERE ARE SO MANY WAYS TO LEVERAGE DIGITAL - FROM MOTION GRAPHICS TO VIRTUAL REALITY, THE POSSIBILITIES ARE ENDLESS.

At ASTOUND, we don’t do things just to be cool, we want to drive better experiences and increase the value of your event and business agendas. We know digital. We have a best-in-class team of specialists ready to build immersive, unique experiences. Let us ASTOUND you.

LET'S GET STARTED!

The Digital Frontier: Mapping a Digital Strategy

About Dale Morgan, Founder & CEO

COVID-19 HAS CHANGED THE DIGITAL LANDSCAPE

DIGITAL INTEGRATION FROM PRE-TO-POST EVENT NOT ONLY PROVIDES A “COOL” FACTOR BUT YIELDS VALUABLE DATA.

THERE ARE SO MANY WAYS TO LEVERAGE DIGITAL - FROM MOTION GRAPHICS TO VIRTUAL REALITY, THE POSSIBILITIES ARE ENDLESS.

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