If you think running an event starts and ends the day of the event, you’re doing it wrong. Here are our top 5 tips for making a lasting impression:

1. You Never Get a Second Chance at Making a First Impression

First things first, make sure your event has wow-factor. If you’re not sure, here’s a test: if a friend or follower shared this online, would you read more?

2. Harness the Power of Social Media

Before the event, generate buzz by sharing sneak peeks and a countdown to the opening. During the event, ask people to share event pictures through a specific hashtag. After the event, retweet and engage with followers. Extra points if you can make it a trending topic!

3. Follow Up

At the event, make sure you grow your contact list. This can mean new relationships and ultimately, new sales opportunities. How do you get people to leave their emails? Give them something in exchange to sweeten the deal. It can be an entry into a raffle or even some swag.

4. Go Home With Them

Whoa, relax, not you! Give away branded items that add value to your guest’s lives. That could mean anything from tote bags, writing materials, or even drinking vessels. This ensures your brand gets out there!

5. Create a Meaningful Connection

Make it fun, engaging, and something worth sharing. Remember, an event is only as successful as the impression you’ve left on your guests.