Title:
Senior Digital Marketing Manager
ASTOUND Group - Las Vegas, NV
Overview
Who we are...
ASTOUND is a global experience design company that specializes in the design and execution of memorable experiences for companies to share with their customers. ASTOUND is a multi-faceted business whose services include architectural fabrication, brand strategy, and development, retail design and store rollouts, digital engagements, trade show booths, branded events, and environments.
ASTOUND’s offices span North America, with fabrication facilities that exceed 600,000 square feet. Key office locations include Las Vegas and Toronto. ASTOUND’s projects span over 40 countries and their clients are some of the most well-recognized brands across multiple industry sectors including consumer products, sports and entertainment, telecommunications, and technology.
Who you are...
You are a seasoned digital marketing strategist with a keen eye for innovation and a knack for driving impactful results. As a natural leader, you excel in navigating the complex landscape of digital marketing, leveraging data-driven insights to inform strategic decisions. You thrive in collaborating with internal stakeholders, from the CEO to department heads, to bring ambitious digital marketing initiatives to life. Your passion for optimizing processes and maximizing efficiency fuels your drive to continuously elevate our digital marketing efforts. With a finger on the pulse of industry trends and a commitment to excellence, you're poised to lead Astound Group's digital marketing strategy to new heights.
The Role
Reporting directly to the CEO, the Senior Digital Marketing Manager will play a crucial role in developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and growth for Astound Group. The ideal candidate will be strategic, data-driven, and possess a deep understanding of various digital marketing channels.
The Responsibilities
- Develop and execute strategic digital marketing plans in alignment with the company's goals and objectives. Your focus will be generating leads for the intricate, multi-faceted service offerings at Astound.
- Oversee social media content creation and approvals to ensure alignment with the Astound Group brand identity.
- Manage all digital campaigns across platforms such as Meta, Google, Bing, and LinkedIn, including strategy development, execution, optimization, and performance tracking.
- Utilize data analytics to identify opportunities, track KPIs, and report on campaign performance to internal stakeholders with clarity and precision.
- Maintain a strong foundation in analytics and reporting using tools such as Google Analytics, Campaign Analytics, and Salesforce.
- Drive the implementation and utilization of Salesforce Marketing Cloud, leveraging its capabilities to enhance client retention email campaigns and full funnel marketing campaign attribution analytics
- Collaborate with cross-functional teams to ensure seamless execution and integration of digital marketing initiatives.
The Values You Align With
Just as important as the skills you bring to our team, is alignment with our values. This means that as a collective we will collaborate with the same mindset to deliver incredible, market leading experiences for our clients.
- Steadfast Courage - We fearlessly take on challenges and make bold decisions to achieve remarkable results.
- Unwavering Integrity - We hold ourselves to the highest ethical standards and prioritize honesty, transparency, and professionalism.
- Boundless Creativity - We push boundaries with innovative, collaborative ideas that surpass expectations and create unforgettable experiences.
- Unparalleled Service - We fearlessly take on challenges and make bold decisions to achieve remarkable results.
- Insatiable Curiosity - We never stop learning, exploring, and taking risks to create breakthrough experiences.
- Constant Collaboration - We thrive on teamwork, leverage diverse perspectives, and support each other to deliver experiences greater than the sum of their parts.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum of 5 years of experience in digital marketing, with a focus on strategy development, campaign management, and analytics.
- Proven track record of successfully managing social media channels and digital advertising campaigns across various platforms.
- Strong understanding of analytics tools such as Google Analytics, Campaign Analytics, and Salesforce.
- Experience with Salesforce Marketing Cloud is highly desirable.
- Excellent communication skills with the ability to effectively convey complex ideas and data insights to internal stakeholders.
- Strategic thinker with the ability to drive results and adapt to evolving market trends.
- Detail-oriented with strong project management skills and the ability to prioritize and manage multiple tasks simultaneously.
- Public Relations and Communications skills is considered an asset, but not a requirement for the role.
BENEFITS AND COMPENSATION
The compensation package will be commensurate with experience. Our employees are entitled to a standard set of benefits, including health and dental insurance and 401(k) with company match.
- Excellent Medical Insurance
- Excellent Dental Insurance
- Excellent Vision Insurance
- Paid Time Off, Holiday Pay
- 401K matching program after 90 days of employment
- 100% Company Life and Short-Term Disability Coverage
- Employee Referral Program
DIVERSITY COMMITMENT
At ASTOUND, our commitment to diversity, equity, and inclusion is helping us to create not only a great place to work, but also an environment where our employees, customers, and the communities we operate exist in a safe, productive, and enriching environment for everyone. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, and other characteristics protected by federal, state, or local laws.