Nike
Snkrs Xpress
ASTOUND and Nike make a sneakerhead’s dream an unforgettable reality.
Nike asked ASTOUND to take sneakerheads on an incredible journey at the NBA’s All Star Weekend in Toronto.
A fully personalized experience
Once registered, guests checked in, had their photo taken and received a boarding pass. On its downtown loop, guests sat in VIP leather seats which included an iPad to browse and purchase new products or play basketball-themed games. The SNKRS XPRESS featured product displays of iconic shoes such as the Air Jordan XI, Maya Moore All Star, and Kobe V Chaos.