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41 Entertainment
Licensing Expo

A new modular design that integrated the column seamlessly with the rest of 41 Entertainment’s design.

The final booth was fabricated primarily using BeMatrix and AGAM modular display systems, ensuring that the booth would be reconfigurable. The BeMatrix frames used for the back wall of the booth allowed for seamless 16’ graphics, while the side frames were created using AGAM cladded with black laminate. The column located in their booth space was surrounded by a metal frame to support large seamless graphics that showed King Kong in a cage. The dynamic hanging sign helped attract attendees.