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A booth space that served as a platform for private meetings and encouraged interaction with walk-by traffic.

Working directly with the ADIB team based in Abu Dhabi, ASTOUND handled all engineering, fabrication, and logistics of the company’s inaugural event in Canada. We were tasked with recreating a European booth for the North American market. To achieve the seamless look—which the client is more familiar with from European shows—we utilized custom printed wallpaper on all custom engineered millwork. The booth was placed on a raised platform with a lounge to encourage visitors to step up off the show floor and interact with one of the in-booth staff.