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Our partner needed to transform a Sportchek store in Maple Leaf Square right before the pre-season home game for the Toronto Maple Leafs.

When fans first enter the activation, they are engaged with a 3D Adidas LED logo, display walls, a digital mirror, and custom jersey cases surrounded by LED framed lighting. Since the Maple Leaf Square is located right beside the Scotiabank Arena, we took advantage of the store's location. We created a branded space to show support to the Toronto Maple Leafs, selling predominantly Toronto Maple Leaf merchandise.