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Creators Lounge
Gondola Suite

Retrofit an existing executive suite to create an official ‘Adidas creators lounge’ for all Toronto Raptors events during the NBA season.

ASTOUND was contracted to design and execute a unique Adidas environment within an existing gondola suite at the Air Canada Centre. The retrofitted suite was not only host to branded game experiences, but also acted as an activation space for new product releases and future design inspirations. The suite continued to showcase the brand’s campaigns throughout the season with interactive product displays and unique activations.