Arc'teryx
For the Love of Winter
Transforming retail with an immersive seasonal experience.
Arc’teryx and moment factory wanted to pull off an immersive product showcase inspired by sensations that fuel the brand. Leveraging projection mapping and lighting design, we transported participants from the real world into the universe of Arc’teryx.
The experience features an immersive intro corridor to transition the participants from reality to fantasy. Beyond the intro, participants find themselves in a 360° product showcase. Following the product showcase, the post-experience was a collective space for the community to connect and gather participants around a contemplative focus point.