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BBC America
San Diego ComicCon

To promote upcoming seasons and merchandise, BBC America worked with astound to produce a new standout booth design for ComicCon.

With merchandising being a top focus for BBC America at ComicCon, ASTOUND designed and custom fabricated multipurpose product display cabinets and shelving units with modular graphic panels that could be repurposed for a number of years. The overhead signage featured a four-sided LED video display for programmable media that was visible across the show hall. Inside the booth, attendees were encouraged to share #CloneClub selfies using the Orphan Black selfie cam station.