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CES Conference & Booth

Byton worked directly with ASTOUND to design and fabricate a press conference and booth experience for the Consumer Electronics Show.

With the new Byton M-Byte car as the centerpiece of both experiences, ASTOUND developed a cohesive design language that would unify the press conference stage with the 4,500 sq ft booth space. With the M-Byte for display only, the Seating Buck was also integrated into both experiences for in-person product demonstrations.