Crytek
E3

A fully immersive booth centered around two themed interactive gaming rooms where attendees could experience two of their recently launched games.

From the outside, the Crytek booth instilled a sense of mystery and curiosity with attendees as they passed by several vibrant graphics and unfamiliar game logos. Within the booth, attendees were launched into one of two rooms themed from carpet to ceiling with features and graphics pulled directly from the games themselves. The Arena of Fate room featured astroturf carpeting, vibrant wall graphics and projection mapping which displayed silhouettes of key characters throughout the space. In contrast, the Hunt-themed room had a slightly more sinister feel to it with faux-wood benches and colourful mood lighting to illuminate the darker wall graphics.