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dcbel | Cinco Interactive
Consumer Electronics Show

We worked with Cinco and dcbel to create a booth that felt like a home, not a booth, and created opportunities for casual conversations.

Cinco approached ASTOUND to create a non-traditional booth at CES for their client dcbel Energy. We created a house within the booth at CES. Once past the entry way, consumers were immersed in complete and decorated home-like rooms including a game room, complete with an arcade and sports memorabilia, a garage which had a full car chassis and sports equipment, a kitchen that included faux appliances and a backyard lounge adorned with Astroturf. The propping and decorating of the rooms created an immersive experience for attendees.