Disney Interactive
Cars 3 Pop-Up

Disney interactive created a unique media event and pop-up shop by leveraging well-known sneaker institution, Sportie LA.

The Sportie LA x Cars 3 “Fashion Pit Stop” featured products from Cars 3 x Nascar collection by Fanatics, Illest, LA Rocks, Members Only, New Balance, Sphero, Pop Shoes, NCLA, Ipanema and Richer Poorer. Special brand activations and Cars-inspired experiential moments were also open to the public throughout the duration of the pop-up. In addition to the public pop-up shop, Disney hosted an invite-only event to launch the opening of the store and generate some media buzz around the pop-up and release of the new animated film.