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NAB Show

Interconnected exhibit design represents Google’s integrated B2B workflow for the broadcasting industry.

Google leveraged NAB Show to showcase Google’s B2B broadcast solutions and demonstrate how their products can support clients throughout their workflow, from content production through to distribution, analytics, and monetization.

Customer Appreciation

The massive booth was organized into three primary areas for visitors to experience –demo stations, presentation theatre, and private meeting rooms. Once inside the booth, visitors had the option to check in for their meeting at the reception desk and ask questions, engage directly with one of many demo stations, or gather at the theatre to watch a presentation. A hospitality area was also present where visitors could enjoy a complimentary coffee or snack. As an added engagement, visitors could also take a cake pop from the Google “G” displayed in the centre of the booth and take a selfie with the Android robot.