Google leveraged SIGGRAPH, the leading annual conference focused on computer graphics, to showcase their products which make content design, creation and experience workflow more efficient. The key features of the space were the VR and AR demo stations positioned at the exterior of the booth for optimal walk-by traffic.

Visitors were encouraged to check-in with the reception desk prior to visiting demo stations. Once inside the booth, visitors could explore a variety of different product demos centered around Google's offerings in graphics and design - whether an AR, VR, content creation, or rendering demonstration. Each demo station had a dedicated staff member to help lead the demo for visitors.