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IBM Cloud Video
NAB Show

IBM cloud video asserted their presence at NAB with creation of a massive double deck booth highlighting the various divisions of IBM.

From the aisles surrounding the booth, attendees could clearly see the emphasis on Watson through the centralized tower which served as a key focal point. The warm wood tones paired with vibrant graphics helped to draw attendees through the booth to the rear where they could book or check into a meeting. The centralized tower offered product demos that showcased the features of Watson as it relates to the Media& Entertainment division while surrounding standalone displays offered demos highlighting a variety of capabilities from multiscreen streaming to cloud storage.