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Brand Classic

Jordan Brand Classic is a high school all-star basketball game. Rosters feature the best and most highly recruited boys and girls from across the us.

The Players’ Lounge was closed to general public and only open to the Players. Upon entry, the players saw a large graphic wall with neon-style accents encompassing the local, Las Vegas esthetic. The room then opened to a variety of interactive features including a Jordan apparel display wall, animated GIF photo booth, recovery equipment such as compression boots, casual seating space for the players to relax or play X-Box and pinball machines, and amphitheatre style seating for them to view talks and take part in programming.