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Concord Classic

ASTOUND partners with Jordan to create a pop-up within the concord classic for the re-launch of the Jordan XI Concord.

The event was loosely themed around the year 1995—the year of the original Concord release. The tournament hosted 6 teams: three local to Chicago, two from LA and one from Houston. Outside of the basketball court space, there was a brand experience area featuring arcade games, photo opportunities, and a retail area. Once inside the space, guests were greeted with a largescale graphic wall welcoming them into the event space. From there, visitors enter the brand experience and retail space and are invited to play games, purchase the footwear, and check out some original Tinker Hatfield sketches of the Concord from 1994/1995 that were on display.