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Lucid Motors
Pebble Beach

The space evoked a sense of Californian elegance through the careful selection of materials and finishes that tied the space back to the car.

As the finale of Monterey Car Week, the Pebble Beach Concours d’Elegance is an automotive charitable event held each year on the Pebble Beach Golf Links in Pebble Beach, California, and is considered the most prestigious event of its kind. To launch their flagship luxury electric car model, it made complete sense that Lucid Motors participated in Pebble Beach Concours d’Elegance with a premium outdoor exhibit—complete with lounge, showcases, and reception areas.

Throughout the space, a number of brand ambassadors were on-hand to help answer any questions and engage guests as they entered the space. Guests were given the unique opportunity to see the new luxury EV and available CMFs (colors, materials, finishes) up close and personal with the option to pre-order right inside the booth.