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ASTOUND delivered a space that demonstrated Mitsubishi electric’s expertise in technology, safety, and smart mobility.

On each corner was a bespoke demonstration of technology unique to Mitsubishi Electric, including an incredibly futuristic concept car and a digital vehicle X-ray. With the use of in- and outside-vehicle demonstrations, small groups could engage with lifelike vehicles. The VIP visitors could then move toward the back of the space where there was a small hospitality area and behind-doors demonstrations. Inside the VIP area, there was a Lincoln Navigator that served as an interactive theatre as well as a custom demo rooms with individual vehicle tech pieces