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Molson Coors
Coors Light Landing

The Molson Coors partnership with the Las Vegas Raiders encompasses a variety of brand experiences inside Allegiant Stadium, which includes the Coors Light Landing – the venue’s most anticipated sponsorship space. This lounge space required custom branding solutions that would attract and immerse fans in an unforgettable brand experience.


ASTOUND was tasked with the design and fabrication of a premium lounge experience that would showcase Coors Light branding in a way that respects the existing design and architecture of the stadium, while differentiating the experience from other sponsorship activations throughout the stadium.


Located just beside the Al Davis Memorial Torch, the Coors Light Landing at Allegiant Stadium is a massive lounge area that looks right out over the field where exclusive Coors Light Silver Seats span the edge of the branded space. The main feature of the Coors Light Landing is the custom branded bulkhead located overtop of the centralized oval bar. This overhead feature includes dimensional and printed logos and custom LED integration which illuminates the perimeter of the overhead feature. To identify the location and branding from the stands, several massive Coors Light logos are positioned above the entrances of the lounge which can be seen clearly from across the stadium.

Behind the Scenes