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Astound provided theming and branded elements to set the stage for the interactive Triple Frontier launch experience for Netflix.

Working with creative agency partner, Sid Lee, ASTOUND supported on the execution of this interactive booth experience for Netflix at CIAS. To set the theme for the Triple Frontier launch experience, ASTOUND brought in themed plants and rocks along with flooring and graphics elements. Inspired by a notable scene in the Netflix series, attendees participated in a physical contest to see if they could load the pickup truck with duffle bags of cash in the same time as the characters in the show. Not a simple task!