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Livestock Takeover

Nike created a retrospective pop-up retail experience at Livestock Toronto – part history lesson and part exposition on Air Force 1’s.

Centered around the release of the FlyKnit Air Force 1, customers were given exclusive access to a range of new Air Force 1 sneakers and Nike apparel on display throughout the store. In celebration of the NBA All-Star Game happening later that week, Nike and Livestock paid homage to Toronto’s basketball community through a 3D cityscape display featured in the middle of the space. Further into the space, customers were presented with a one-of-a-kind social media opportunity to share the artifact wall.