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Snkrs Xpress

Nike asked ASTOUND to take sneakerheads on an incredible journey at the NBA’s All Star Weekend in Toronto.

A fully personalized experience

Once registered, guests checked in, had their photo taken and received a boarding pass. On its downtown loop, guests sat in VIP leather seats which included an iPad to browse and purchase new products or play basketball-themed games. The SNKRS XPRESS featured product displays of iconic shoes such as the Air Jordan XI, Maya Moore All Star, and Kobe V Chaos.

The back of the streetcar contained a sleek floor-to-ceiling display showcasing even more iconic sneakers, such as the Air Jordan XII that Michael Jordan actually wore during the historic “Flu Game.” Finally, guests were dropped off at a final station where they could pick up products that they purchased from the iPads at their seats.