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Fan Expo

The exhibit showcased Nintendo’s classic red and white colorway while giving fans a chance to try out their most anticipated games.

Overhanging the exhibit was a large banner sign with Nintendo’s logo making it easy to find the booth in such a high traffic event. Once in the booth, fans were able to play many games of their choice as Nintendo offered several game stations. Nintendo displayed iconic items—such as Donkey Kong’s red trademark tie and King DeDeDe’s wooden mallet from the Kirby franchise—in two glass displays as photo opps for attendees. The booth was designed with interchangeability of graphics being a key requirement so the client could modify their titles and brand campaigns on the fly.