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Trade Show Program

The NVIDIA brand was brought to life on the trade show floor through innovative and unexpected brand design solutions

The client was looking for ways to encourage attendee participation in the client’s large number of demo stations, while also offering VR demo rooms, private meeting rooms, and a private press suite. As a trusted and experienced partner to the NVIDIA team for the past ten years, ASTOUND was responsible for all aspects of the program including design, fabrication and on-site execution. The client’s wide array of products, software, games, and more to demonstrate at trade shows can be a challenge to fit within a limited footprint.

Through careful space planning, ASTOUND was able to comfortably fit all required components into the space without sacrificing functionality of the space. To all attendees engaged within the booth, NVIDIA was sure to offer plenty of video game demo stations, photo opportunities, many private meeting rooms, and a private press suite for media.


Strategy & Creative, Floor Planning, 3D Design, 3D Brand Identity, Custom Fabrication, Turnkey Program Management, Installation, Logistics, Storage