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Taycan World Premier

ASTOUND helped Porsche with a one-time triple event broadcast worldwide on

Our job: Help one of the world’s premium brands stage a 45-minute presentation across the three locations that also served as a symbol for sustainable energy management. We used Niagara Falls between New York and Ontario to represent that overwhelming force of natural hydropower.

Following the 45-minute presentation from across the three locations, the kinetic walls opened up and the LED wall retracted off-stage to reveal the Falls. After the presentation, the VIP guests had the opportunity to take some beautiful photos with the vehicle and falls in the background.