ROKiT + Raiders
Sponsorship Announcement

ROKiT partnered with ASTOUND to announce their Allegiant Stadium partnership by producing an interactive fan experience.

Fans were surprised by Maxx Crosby & Jonathan Abram if they were brave enough to pick up the phone from the branded phone booth. Upon answering the phone, the fans would be shocked to find out who is on the other line. Moments later, the NFL athletes would surprise the fans with Raiders exclusive swag and a chance to meet interact with each other. ASTOUND handled the storyboard, video production, talent management, and postproduction of the project. The goal of the commercial stunt was to raise awareness of ROKiT’s mobile device through capturing innocent and shareable moments.