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Shopify created a space alongside their partner, printful, that allowed studios and business of any size to create quality merchandise.

Through ongoing demos and attentive staff members within the booth educating attendees, Shopify provided attendees with an actionable understanding of ways to unlock new revenue streams within their games and strengthen the connection between game and gamer. As an example of one way to further monetize a game through physical products and a proof of quality Shopify partner, Printful, operated demonstrations throughout the show where attendees could print a custom t-shirt or poster directly from within the Shopify booth.