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Travel Goods Show

The booth was designed to mimic a traditional retail space that positioned the brand as an urban industrial brand with New York built into their DNA.

With an open-sided island footprint, attendees were able to enter the Solo NY booth from any direction where they would find a variety of vignette kiosks which served as a backdrop for the Solo products. Attendees could peruse the kiosks and retail displays as if they were shopping in a New York fashion boutique until approached by booth staff. As guests were qualified by booth staff, they were brought to a casual meeting space in the rear of the booth to continue the conversation. Premium hospitality was reserved for top-qualified guests as they discuss how Solo offerings can help advance their retail space.