Universal Electronics
CES

This spacious and bright space contrasted with the darker, predominantly black booths the company had previously presented.

This booth was an invitation-only space which gave visitors an exclusive and leisurely opportunity to experience the Universal Electronics brand first-hand. Guests were encouraged to enjoy the lounge area that featured drinks and snacks while waiting for their pre-arranged meetings to commence. The back sides of the booth featured an array of demo room vignettes of products with staff to walk through demos. Along the front side of the booth held private meeting rooms for pre-arranged meetings.