Universal Electronics
CES

ASTOUND created an exhibit space that would feature UEI’s latest innovations and showcase their ability to improve user experiences.

To align with Universal Electronics’ innovative technology and products, we aspired to create a sophisticated, contemporary exhibit. In addition, we were inspired by their new branding and developed the 40 x 50 ft. space to showcase their updated identity. To convey a modern environment, we transitioned to using solely fabric instead of millwork to create a seamless look. The lighter weight fabric also complemented their sustainability objective because we can reuse more of the fabric from their booth to help limit their carbon footprint. The reusability also creates modularity for other activations.