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Upside-Down House

ASTOUND collaborated with SDI Marketing to create an upside-down house pop-up that travelled across Canada to different festivals and concerts.

The inside of the house was a photo opportunity for festivalgoers which featured furniture and décor stuck right to the ceiling. The roof of the structure—the “Basement”—served as an exclusive viewing platform for the shows and fireworks. Once festivalgoers catch a glimpse of the bright yellow upside-down house, it becomes hard to ignore and curiosity starts to settle in. Guests approach the house and form a line at the white picket fence out front. Once inside, a dedicated photographer snaps some photos of the guests enjoying the bizarre living room and provides a link for the guests to download their photos after the show. The photos are flipped so it appears that the guests are standing on the ceiling.