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Press Conference

Volkswagen worked with astound to produce a press conference to deliver the company’s plans for the future of electric mobility

Guests were seated in front of a large stage which featured a massive digital video wall backdrop that displayed programmed animations and presentation visuals. For the reveal of the new electric concept car, a digital animation was displayed racing across the LED flooring onto the back-wall as the car made its way across the stage. Once keynotes had come to an end, guests were invited onto the stage to explore the new vehicles up close and personal, many hoping to get a word in with key VW personnel.