Skip to main content


The custom booth focus on bringing business and consumers together, while introducing WayRay’s new products.

The WayRay trade show booth allowed visitors to choose their own experience. Upon entering, visitors could access business or consumer demos. The primary product focus of the business zone was Navion—the first holographic AR navigation system for cars. After viewing the Navion product, certain visitors were invited to experience the True AR SDK via VR headset—a framework for building AR apps for cars. This demo was used for developers to get familiar with SDK abilities for app development. The consumer area’s focus was the Element product line—a car tracker that let’s you know how you are driving and is considered a “wearable for your car”.