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North American
Trade Show Program

A complete redesign of Webroot’s trade show booth to be reconfigurable for an assortment of different footprints and venues

From a distance, attendees were drawn to the booth from across the show floor by the large video hanging sign which displayed dynamic branded animations that tied into the video presentations taking place on the stage below. Once inside the booth, attendees were greeted at the reception desk and were led towards two charging counters positioned in front of the large video presentation wall and stage.

Throughout the show, a constant flow of presentations took place so that attendees could stop by and tune into a presentation while charging their mobile devices. A variety of demo stations were also positioned throughout the booth so that visitors had the option for a more hands-on and intimate experience with the products