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Wild Turkey
Gourmet Food & Wine Expo

Wild Turkey was seeking an authentic booth design, lightweight and flexible enough for a small team of booth staff to install and dismantle.

ASTOUND designed and fabricated an aesthetically rustic booth, while customizing the interior components to be durable and flexible, making them easily portable. The final booth featured BeMatrix wall panels with large two-sided SEG fabric graphics, and a custom reception counter formed out of two detachable pieces, robust enough to support multiple bottles of product display.

An imitation whisky fermentation tank made of Sonotube and an authentic whisky barrel wall, both detachable into three lightweight pieces, lent to the distinct feel of being in a distillery – with the addition of scenic painting and engineered wood to further achieve the effect.