ELKAY

THE EXPERIENCE

Instead of having defined entrances or exits,  we integrated three main ‘streets’ that guests could choose to enter from.  The booth contained several different zones themed around a different product line, showcasing the variety of Elkay products. In the central ‘courtyard’ of the booth was a larger-than-life custom fountain that used Elkay faucets to dispense water. To address hospitality and engagement within the booth, attendees were presented with a café area for drinks and snacks, a ball pit and slide, a ‘storefront’ for a sink display, and several product vignettes. Many vignettes were ‘hands-on’ with running water such as the functioning Smartwell units for guests to fill their water bottles;