INTERAC

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OVERVIEW

Working with Zulu Alpha Kilo Design, we delivered part-art space, part-learning space and part-work space for Interac, the presenting sponsor of the 2019 Collision Conference--North America’s fastest growing tech conference.

EXPERIENCE

As part of Interac’s sponsorship, they wanted to create a brand experience that reflects their brand story. About 600 ochre ribbons were suspended from 20’ feet above the show floor. The entry ways, walking paths, and informal meeting spaces were created using shorter ribbons to allow headspace in these opened areas. Overall, over 20,000 people attended the conference in 2019 and the Interac space was considered the most talk-worthy space at the event.