Marketing in Vegas - ASTOUND & The Super Bowl LVIII Experience

Navigating the Vegas Vortex: A 20-Year Odyssey in Experiential Marketing

As Super Bowl LVIII descends upon the vibrant city of Las Vegas, brands and companies from every corner of the globe are gearing up to make a lasting impression in the entertainment capital of the world. At ASTOUND, we stand proud as a local force, recognized amongst other amazing companies, as a preferred supplier for the SBLVIII Business Connect program. With two decades of experience, offering a unique vantage point on how to navigate the electrifying business landscape of Las Vegas, especially in the experiential marketing, and special events sphere.

The art and science of bringing sponsorship integration, branded spaces, and putting the flame to the iconic Al Davis Memorial torch is proof that ASTOUND has been preparing for your arrival since we first helped the Raiders, and their partners, move into this legendary facility and city. 

1. Embrace the Unpredictable Energy: Las Vegas is synonymous with unpredictability, and that's what makes it thrilling. Our city thrives on its dynamic energy, and successful businesses tap into this vibe. When planning your experiential marketing strategies, think bold, think daring, and be ready to capture the attention of a diverse and lively audience.
2. Leverage Local Partnerships: With our 20 years in the game, we've built strong alliances with local vendors, venues, and influencers. As part of the NFL’s SBLVIII Business Connect program we’ve been chosen to help bring the local resource and knowledge to life for visiting partners.  Collaborating with established partners who understand the intricacies of Las Vegas, ensures seamless execution of your experience. These partnerships not only enhance logistical efficiency but also provide valuable insights into the preferences of the local audience.
3. Embody the Spirit of Entertainment: Las Vegas is the epitome of entertainment, and your brand should reflect that spirit. Create physical and digital immersive experiences that resonate with the city's love for grandeur. Whether it's through cutting-edge technology, interactive installations, or captivating performances, ensure your brand becomes a memorable part of the Las Vegas entertainment narrative.
4. Timing is Everything: In a city that never sleeps, timing is crucial. Align your business activities with the city's other activites, leveraging the increased foot traffic and media attention. Super Bowl LVIII provides a golden opportunity, but also consider the surrounding events and festivities to maximize your brand's visibility.
5. Embrace the Local Flavor: Las Vegas is a melting pot of cultures, and embracing diversity is key. Tailor your marketing approach to resonate with the local audience. Consider incorporating elements of the city's rich history, iconic landmarks, and diverse communities into your brand narrative.
6. Navigate Logistics with Precision: Logistics can be a challenge, but with our two decades of experience, we've mastered the art. Plan meticulously, accounting for potential challenges unique to Las Vegas, such as traffic fluctuations and venue specifications. A well-executed logistical plan, orchestrated by industry leaders, ensures that your brand remains in the spotlight for all the right reasons.

In conclusion, Las Vegas is more than just a destination; it's an experience. At ASTOUND, we've thrived in this dynamic landscape for 20 years, and we're excited to share our insights as you embark on your Super Bowl LVIII journey. Embrace the city's energy, forge local partnerships, and craft experiences that resonate with the diverse and discerning Las Vegas audience.

 Welcome to the Vegas vortex – where the extraordinary happens every day.