AMAZON
CES
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To promote their latest products and services, Amazon Alexa and their creative agency, Design Scene, teamed up with ASTOUND to design a custom private space at CES.
The booth utilized eye-catching elements such as lighting, hanging signs, and live music to create the perfect getaway from CES's busy trade show floor.
Upon entering the atmospheric ballroom, guests were guided seamlessly through different product zones which were color-coded and identified using overhead LED halos. Custom household vignettes and lifestyle scenarios were built for each zone to give guests the full real-world experience. Product specialists were available at all major areas of the room to demonstrate live demos.
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