American Express CONSUMER ELECTRONICS SHOW

TRADE SHOW EXHIBITS

 

OVERVIEW:

American Express created a one-of-a-kind interactive game experience on the CES show floor to promote AMEX OPEN – the American Express Small Business Network.

 

EXPERIENCE:

CES attendees were welcomed into the AMEX booth to participate in their interactive game—The Small Business Big Shot Game—for a chance to win prizes and gift cards. The multi-player touchscreen-based game was built into a 21-foot tower with moving LED light cubes which moved up and down the tower to track the participants’ score. A single player practice version was also installed on iPad kiosks that were available throughout the trade show booth.